Mission and Vision

The company has followed the dictum of reducing overhead costs and paring down inessential expenses, inconsequential promotional schemes, minimising ad-spend, operating on minimum margins and constant product and process re-engineering to offer customers unmatched value for money. All-in-all offering Global quality products at local prices- A philosophy that has resulted in great consumer satisfaction and that has made our products close to everyone's hearts and well within reach of the common man.